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Google Ads Specialist Certification
Master Google Ads Campaigns, PPC, Analytics & Optimization Skills!
Course overview
Build practical expertise in Google Ads and performance marketing with a structured, job-focused course. Learn to create and manage Search, Display, Shopping, Video and Performance Max campaigns, conduct keyword research, write effective ad copy, choose bidding strategies, manage budgets and improve campaign performance. The course covers conversion tracking, Google Analytics integration, audience targeting, remarketing, A/B testing, Quality Score, campaign optimization and reporting. Gain hands-on skills to plan, launch, analyze and optimize Google Ads campaigns for measurable business growth, stronger ROI, and consistent lead generation. Learn methods used by modern PPC professionals.
Ready to begin?
Pay securely and this course will be added to your LMS account.
What you will learn
Skills you will gain
Course content
5 modulesGain foundational knowledge of Google Ads and its role in performance marketing.
Develop the ability to perform keyword research that drives qualified traffic to your ads.
Create persuasive ad copy that increases click-through rates and conversions.
Effectively configure and oversee Search, Display, Shopping, and Video campaigns.
Master bidding strategies and budget allocation for optimal campaign performance.
Unlock the LMS for this course
Your lessons, assessment and certificate path will open after payment.
Who this course is for
- Digital marketing beginners, students, marketing professionals, entrepreneurs, business owners, freelancers, PPC executives, SEO professionals and anyone interested in paid advertising.
Requirements
- Basic understanding of digital marketing and internet usage. No advanced technical or coding knowledge is required.
Tools you will use
Career opportunities
Roles this certification can help you move toward:
Frequently asked questions
You will learn to use Google Ads, Google Analytics 4, Google Tag Manager, Google Keyword Planner, Looker Studio, Google Search Console, and Google Merchant Center.
No, this course is designed for all levels, including beginners in digital marketing.
Yes, the skills and techniques are applicable to various types of businesses and can enhance your advertising strategy.
Yes, the course includes up-to-date practices used by modern PPC professionals in Google Ads.
You will learn to create and manage Search, Display, Shopping, Video, and Performance Max campaigns.
Course enrollment
Google Ads Specialist Certification
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